Our Brand Colours

Our Colours

Our colour palette is inspired by the rich hues of the region’s natural landscape. Whether it’s sand dunes or Northern Lights, a river running through vast boreal forests, or the oil that seeps from the ground, our colour palette is a bold, fresh and functional reflection of the place itself.

PRIMARY COLOURS

The primary colours (found in our primary logos) should be considered first for use when designing with our brand.

SECONDARY COLOURS

The secondary colours should be brought in when colour variety or a bold accent is needed. Longer form documents, presentations and web applications are examples of occasions where the secondary colours may be appropriate.

SUPPORTING NEUTRALS

Supporting neutrals can be incorporated into any design. They add flexibility and balance to the colour palette. The more visual weight a neutral colour has within a layout, the more subtle and toned down the communication piece feels. More primary and secondary colours will result in a bolder design.

COLOUR APPLICATION

When deciding which colours to use where, there are a variety of factors to consider. Digital reproductions can vary in hue depending on screen type and lighting in the viewing environment. When combining background and text colours, contrast must be considered to ensure legibility. In addition to following the colour codes included in the swatches above, these tips will help users of the brand display a consistent colour palette across mediums and applications.

DIGITAL REPRODUCTION

Unfortunately, in some cases, screens on different devices may display an altered version of the brand colours. A light source that creates a reflection on a screen may result in fading or tinting, depending on whether the source is a blue sky or a yellowish light.

Because there’s no way to predict how the colours will shift depending on where they are digitally displayed, the best way to be consistent is to always follow the brand colour RGB or HEX codes.

DO NOT alter the colour codes to correct a poor digital reproduction.

DO seek out the best digital display for your branded communications. Glass screens and newer devices, such as tablets, smart phones or recent TV models will display the most accurate reproduction of colour. Older laptops, desktop monitors and projectors often display colour inaccurately.

TYPE & COLOUR

As complementary as our brand colour palette is, not all colour combinations provide enough contrast between text and its background. Use the following examples as a guide when choosing colour combinations for backgrounds and text.

Recommended background and text colour combinations: