Invest

Market Opportunity

Driving Canada’s economy from the heart of North America.

YOU MAY HAVE HEARD OF THE ALBERTA ADVANTAGE.

From having the lowest corporate tax rate in Canada—at 8%—to municipal incentives we believe our region is a prime example of what that advantage truly is.

INDUSTRY GROWTH YOU CAN DEPEND ON.

Because of the growth that we continue to experience in the oil sands, Fort McMurray Wood Buffalo has opportunities you can count on.

15% of Canada’s Oil & Gas Extraction industry workforce is employed in Fort McMurray Wood Buffalo
There are 158 Billion Barrels of oil remaining in the Athabasca Oil Sands, which is at least 100 years of activity. Over the next 11 years, the Athabasca Oil Sands is projected to contribute $1 Trillion to the Canadian GDP.
For 2024, capital investment in the oil sands is forecast at $13.3 billion. The Oil & Gas industry spends more than any other industry in Canada on environmental protection, and investments are expected to accelerate this year to advance emissions reduction projects.
Through direct and indirect employment, taxes and royalties that support education, health care, infrastructure construction and more, the oil sands are a source of prosperity across the nation.

THE OPPORTUNITY

MARKET PROFILE

Significant Unmet Opportunity

37%

Outflow Available for Recapture

Robust Commercial/Retail Demand

$1,85B - $3.23B

2022-2030

High Household Income

$217,261

2023 Average

Young Affluent Consumer Base

35

Median Age

Employed in Wood Buffalo

15%

of Canada’s Oil & Gas Extraction industry workforce

Oil remaining in the Athabasca Oil Sands

158 Billion Barrels

This means at least 100 years of activity.

URBAN MARKET OPPORTUNITIES.

Our population is growing. Saline Creek and Parsons creek can accommodate a combined 40,000 new residents. We have no shortage of space for families and innovators to come and find their success.

The following is a list of opportunities in leading industries in Fort McMurray Wood Buffalo.

National/Regional Retail Anchors
High Density Mixed Use Projects
Community Commercial/Services
Branded Outlet Mall
Urban Entertainment Centre
Technology Based Commercial
Health Services/Commercial
National/Specialty Restaurants
Hospitality/Conference Centre
Leisure/Resort Destinations
Highway Services/Travel Centre
Auto Mall
Logistics/Distribution
Cultural Showcase

TOURISM

OPPORTUNITY IN ADVENTURE

Fort McMurray Wood Buffalo is becoming a destination for tourism as well. With Canada’s largest national park in our backyard and epic adventures to be had, it’s easy to see why. There’s plenty of room for adventure, and just as much room for tourism companies to provide it.

VISIT TOURISM