Active Development Projects

a growing region

Our population is growing, and we have two developments—Saline Creek and Parsons Creek—that can accommodate a combined 40,000 new residents. We have no shortage of space for families and innovators to come and find their success. Our downtown is experiencing a renaissance with our Mayor and Council prioritizing its revitalization. We are open for business.

THE ROADS AHEAD

Our regional success is on purpose. It is a direct reflection of the innovative industries that operate here. For their success to happen, key infrastructure needs to be in place. The kind that accounts for current and future demands. We are actively cultivating the right mix of roads, highways, rail and air transport systems—including an international airport—along with power and other critical supports. We can’t always predict the future, but we can build the roads to get us there.

LIFE ON THE HIGHWAYS

Highways 63 and 881 continue to be top priorities in our region. In March 2020, the Government of Alberta committed $50 million in upgrades to highway 881. Those upgrades will include passing lanes, a new staging and rest area, improved intersections and roadside turnouts.

Parsons Creek Town Centre

• A 54-Acre Greenfield Commercial/Retail zoned shovel ready development.
• Fort McMurray’s newest neighbourhood development
• Primary Trade Area exceeds 30,000 Households
• Located 10 minutes from downtown FortMcMurray

Fort McMurray International Airport Lands

• 15 minutes from downtown Fort McMurray
• 100+ Hectares of light industrial and commercial zoned greenfield development land across three different development parks
  • Snow Eagle Aviation Park (8 Ha)
  • Snowbird Prestige Commercial Park (14 Ha)
  • Golden Hawk Commercial Park (57 Ha)

Quarry Ridge

• Highway 63 & MacKenzie Blvd
• Build-to-Suit commercial and retail space available
• 36 acres of Gateway District commercial & retail zoned
• Established QSR and retail space
• Controlled access to major thoroughfare (HWY 63)
• 2021 Population: 106,000
• Average Household Income: $200,000+

Saline Creek Plateau

• Saprae Creek Trail (Highway 69)
• 489 Hectares
• Complete community including recreational amenities, commercial, residential, and light industrial opportunities
• Estimated density: 20,000 residents
• Anchored by brand new 18-hole golf course
• Minutes west of Fort McMurray International Airport

The Markets On Prospect

• NE corner of Prospect Drive & Confederation Way
• Build-to-Suit commercial & retail space available
• 18.8 acres of commercial and retail zoned
• Located in Fort McMurray's Urban Service Area with access to 30,000 rooftops within 10-minute drive
• Average household income is $212,433 (2022)
• Accessibility to major transportation route

Unmet retail demand with a young, affluent customer base.

Oftentimes, jobs bring people here. But what keeps them and their families here are financial opportunities, great schools and incredible community support. As our population continues to grow, so does their pride and commitment to the region. When people move here, they want to support the community with their time, their innovative ideas, and their spending.

Apparel

• Average Household Spending: $6,067 (2021)
• Market Spending Potential:
  • $186 Million (2021)
  • $304 Million (2030)
• Market Leakage: $119 Million
• Current Retention: 36.0%
• Estimated Category Leakage: 64.0%

TOP PREFERRED RETAILERS

• Winners
• Old Navy
• Marshalls
• H&M
• Lululemon

*based on 2021 Consumer Survey

Grocery

• Average Household Spending: $14,805 (2021)
• Market Spending Potential:
  • $428 Million (2021)
  • $697 Million (2030)
• Market Leakage: $57 Million
• Current Retention: 86.6%
• Estimated Category Leakage: 13.4%

TOP PREFERRED GROCERY OPERATORS

• Costco
• Walmart Supercentre
• Whole Foods
• City Market

*based on 2021 Consumer Survey

Drugstore / Healthcare

• Average Household Spending: $4,063 (2021)
• Market Spending Potential:
  • $129 Million (2021)
  • $210 Million (2030)
• Market Leakage: $14 Million
• Current Retention: 89.0%
• Estimated Category Leakage: 11.0%

Household Goods

• Average Household Spending: $6,846 (2021)
• Market Spending Potential:
  • $196 Million (2021)
  • $319 Million (2030)
• Market Leakage: $88 Million
• Current Retention: 55.0%
• Estimated Category Leakage: 45.0%

TOP PREFERRED RETAILERS

• Costco
• Winners
• HomeSense
• Home Depot
• IKEA

*based on 2021 Consumer Survey

Electronics

• Average Household Spending: $5,120 (2021)
• Market Spending Potential:
  • $176 Million (2021)
  • $286 Million (2030)
• Market Leakage: $105 Million
• Current Retention: 40.0%
• Estimated Category Leakage: 60.0%

Leisure Goods

• Average Household Spending: $4,564 (2021)
• Market Spending Potential:
  • $143 Million (2021)
  • $233 Million (2030)
• Market Leakage: $85 Million
• Current Retention: 40.3%
• Estimated Category Leakage: 59.7%

TOP PREFERRED LEISURE GOODS RETAILERS

• Walmart
• Michaels
• Cabela's
• Chapters Indigo
• Atmosphere

*based on 2021 Consumer Survey

Restaurants

• Average Household Spending: $6,178 (2021)
• Market Spending Potential:
  • $297 Million (2021)
  • $484 Million (2030)
• Market Leakage: $80 Million
• Current Retention: 72.9%
• Estimated Category Leakage: 27.1%

TOP PREFERRED F&B OPERATORS

• Swiss Chalet
• Olive Garden
• Red Lobster
• Harvey's
• Cactus Club Cafe

*based on 2021 Consumer Survey

Entertainment

• Average Household Spending: $1,837 (2021)
• Market Spending Potential:
  • $100 Million (2021)
  • $164 Million (2030)
• Market Leakage: $44 Million
• Current Retention: 55.9%
• Estimated Category Leakage: 44.1%

TOP PREFERRED ENTERTAINMENT OPERATORS

• The Rec Room
• Go-Karting
• Mini Golf
• Bar/Nightclub
• Movie Theatre

*based on 2021 Consumer Survey

Specialty Retail Goods

• Average Household Spending: $6,178 (2021)
• Market Spending Potential:
  • $190 Million (2021)
  • $310 Million (2030)
• Market Leakage: $110 Million
• Current Retention: 41.9%
• Estimated Category Leakage: 58.1%