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Commercial Opportunities

Communities in our region are growing—and so are their needs. People who live here want to spend their time here, and their dollars. The opportunities are endless.

Unmet retail demand with a young, affluent customer base.

Oftentimes, jobs bring people here. But what keeps them and their families here are financial opportunities, great schools and incredible community support. As our population continues to grow, so does their pride and commitment to the region. When people move here, they want to support the community with their time, their innovative ideas, and their spending.

median age

35.3

Average Household Income

2x National Avg

Highest avg disposable income (Canada)

$151,567

Current commercial demand

$1.85 billion

Life in fmwb

A young, vibrant community

Fort McMurray Wood Buffalo is a young, vibrant community boasting great neighbourhoods and schools, outstanding events, incredible recreational opportunities, and an average household income that’s twice the national average.

people glamping with beers having a good time

Featured Opportunities

Apparel

  • Average Household Spending: $6,067 (2021)
  • Market Spending Potential:
    • $186 Million (2021)
    • $304 Million (2030)
  • Market Leakage: $119 Million
  • Current Retention: 36.0%
  • Estimated Category Leakage: 64.0%

TOP PREFERRED RETAILERS

  • Winners
  • Old Navy
  • Marshalls
  • H&M
  • Lululemon

*based on 2021 Consumer Survey

Grocery

  • Average Household Spending: $14,805 (2021)
  • Market Spending Potential:
    • $428 Million (2021)
    • $697 Million (2030)
  • Market Leakage: $57 Million
  • Current Retention: 86.6%
  • Estimated Category Leakage: 13.4%

TOP PREFERRED GROCERY OPERATORS

  • Costco
  • Walmart Supercentre
  • Whole Foods
  • City Market

*based on 2021 Consumer Survey

Drugstore / Healthcare

  • Average Household Spending: $4,063 (2021)
  • Market Spending Potential:
    • $129 Million (2021)
    • $210 Million (2030)
  • Market Leakage: $14 Million
  • Current Retention: 89.0%
  • Estimated Category Leakage: 11.0%

Household Goods

  • Average Household Spending: $6,846 (2021)
  • Market Spending Potential:
    • $196 Million (2021)
    • $319 Million (2030)
  • Market Leakage: $88 Million
  • Current Retention: 55.0%
  • Estimated Category Leakage: 45.0%

TOP PREFERRED RETAILERS

  • Costco
  • Winners
  • HomeSense
  • Home Depot
  • IKEA

*based on 2021 Consumer Survey

Electronics

  • Average Household Spending: $5,120 (2021)
  • Market Spending Potential:
    • $176 Million (2021)
    • $286 Million (2030)
  • Market Leakage: $105 Million
  • Current Retention: 40.0%
  • Estimated Category Leakage: 60.0%

Leisure Goods

  • Average Household Spending: $4,564 (2021)
  • Market Spending Potential:
    • $143 Million (2021)
    • $233 Million (2030)
  • Market Leakage: $85 Million
  • Current Retention: 40.3%
  • Estimated Category Leakage: 59.7%

TOP PREFERRED LEISURE GOODS RETAILERS

  • Walmart
  • Michaels
  • Cabela's
  • Chapters Indigo
  • Atmosphere

*based on 2021 Consumer Survey

Restaurants

  • Average Household Spending: $6,178 (2021)
  • Market Spending Potential:
    • $297 Million (2021)
    • $484 Million (2030)
  • Market Leakage: $80 Million
  • Current Retention: 72.9%
  • Estimated Category Leakage: 27.1%

TOP PREFERRED F&B OPERATORS

  • Swiss Chalet
  • Olive Garden
  • Red Lobster
  • Harvey's
  • Cactus Club Cafe

*based on 2021 Consumer Survey

Entertainment

  • Average Household Spending: $1,837 (2021)
  • Market Spending Potential:
    • $100 Million (2021)
    • $164 Million (2030)
  • Market Leakage: $44 Million
  • Current Retention: 55.9%
  • Estimated Category Leakage: 44.1%

TOP PREFERRED ENTERTAINMENT OPERATORS

  • The Rec Room
  • Go-Karting
  • Mini Golf
  • Bar/Nightclub
  • Movie Theatre

*based on 2021 Consumer Survey

Specialty Retail Goods

  • Average Household Spending: $6,178 (2021)
  • Market Spending Potential:
    • $190 Million (2021)
    • $310 Million (2030)
  • Market Leakage: $110 Million
  • Current Retention: 41.9%
  • Estimated Category Leakage: 58.1%

Contact Us

WE ARE NATURALLY ENRICHED, GLOBALLY COMPETITIVE.

Contact us about the unique opportunities available in Fort McMurray Wood Buffalo.